Luis just exited the foster care system and is doing a great job being a family man and caring for his son. Working hard to support his family is important to him, however he does not have much time/money for leisure activities or splurge on items for himself. He wants an Apple watch to use as a wearable computer. This aspect of the watch will be helpful to keep him connected to his employers and family (including updates about his young son at any given time), allowing him to respond promptly to emails and texts. Along with the time display, the heart health and fitness tracking capabilities intrigue him and it will help him keep track of his physical health.